HBS Pricing Lab

We study firm-level pricing decisions and capabilities to understand their micro and macroeconomic impacts.
Our lab collaborates with companies who share access to their proprietary datasets to obtain insights
on firm performance and the broader economic environment.
We are part of the Digital Data Design Institute at Harvard.

Current Projects

Markups and Cost Passthrough along the Supply Chain

Santiago Alvarez-Blaser, Alberto Cavallo, Alex Mackay and Paolo Mengano

Cheapflation and Inequality

Alberto Cavallo, Gaston Garcia Zavaleta, and Oleksiy Kryvtsov

Detecting Turning Points in Inflation:
A Structural Breaks Approach

Alberto Cavallo and Gaston Garcia Zavaleta

Our Team

Alberto Cavallo

Founder & Principal Investigator

Alexander MacKay

Founder & Principal Investigator

Nina Cohodes

Executive Director

Santiago Alvarez-Blaser

Macro Post-Doctoral Fellow

Julian Hidalgo

Micro Post-Doctoral Fellow

Paolo Mengano

Research Collaborator

Michael Sullivan

Research Collaborator

Gaston Garcia-Zavaleta

Research Assistant

Tomas Pacheco

Research Assistant

Latest Papers

  • Price Discounts and Cheapflation during the Post-Pandemic Inflation Surge
    Alberto Cavallo and Oleksiy Kryvtsov

    We study how within-store price variation changes with inflation, and whether households exploit it to attenuate the inflation burden. We use micro price data for food products sold by 91 large multi-channel retailers in ten countries between 2018 and 2024. Measuring unit prices within narrowly defined product categories, we analyze two key sources of variation in prices within a store: temporary price discounts and differences across similar products. Price changes associated with discounts grew at a much lower average rate than regular prices, helping to mitigate the inflation burden. By contrast, cheapflation—a faster rise in prices of cheaper goods relative to prices of more expensive varieties of the same good—exacerbated it. Using Canadian Homescan Panel Data, we estimate that spending on discounts reduced the change in the average unit price by 4.1 percentage points, but expenditure switching to cheaper brands raised it by 2.8 percentage points….
  • Markups and Cost Pass-through Along the Supply Chain
    Santiago Alvarez-Blaser, Alberto Cavallo, Alexander MacKay, Paolo Mengano

    We study markups and pricing strategies along the supply chain. Our unique dataset combines detailed price and cost information from a large global manufacturer with matched retail prices collected online for the period July 2018 through June 2023. We show that total markups—reflecting the difference between retail prices and production costs—are stable over time, despite the inflationary period at the end of the sample. Along the supply chain, manufacturer and retail markups are negatively correlated. For the most part, we find similar patterns across countries, though there is substantial heterogeneity in the split of markups between the manufacturer and retailers. Our analysis also reveals divergent pricing behaviors in response to cost shocks. The manufacturer adjusts prices more quickly than retailers and appears to more fully incorporate idiosyncratic cost shocks to specific products. Both types of firms respond more quickly to expected costs than to unexpected costs….
  • Large Shocks Travel Fast
    Alberto Cavallo, Francesco Lippi and Ken Miyahara

    We leverage the inflation upswing of 2022 and various granular datasets to identify robust price-setting patterns following a large supply shock. We show that the frequency of price changes increases dramatically after a large shock. We set up a parsimonious New Keynesian model and calibrate it to fit the steady-state data before the shock. The model features a significant component of state-dependent decisions, implying that large cost shocks incite firms to react more swiftly than usual, resulting in a rapid pass-through to prices–large shocks travel fast. Understanding this feature is crucial for interpreting recent inflation dynamics….

News and Events

Conference: “International Comparisons of Prices and Income

Date: October 3-4th , 2024
Location: Harvard Business School, Boston.

The 2024 Conference on International and Intra-National Comparisons of Prices and Income, organized by the D3 Pricing Lab at Harvard Business School, took place on Thursday, October 3rd, and Friday, October 4th, in Boston, Massachusetts. This conference continues a tradition of bringing together leading scholars and experts to discuss research in the fields of international income, price, and production comparisons.

See more details in here