Day: January 28, 2014

Front facade of Houghton Library

The “Glo” of Advertising

This post is part of an ongoing series featuring items from the newly acquired Santo Domingo collection.   The Day-Glo Designer’s Guide offers insights into the way that Day-Glo colors have been used in both art and advertising. Although Day-Glo is common today, the process wasn’t discovered until 1934 by Robert and Joseph Spitzer. While…